film poster

language:

The title being at the bottom, in a much bolder and different colour, draws the attention of the onlooker so they know exactly what the film is. The title and tag line are appropriately places  with the billing block positioned at the bottom in small font follows all the required  codes and conventions for a typical film advisement. However,  the actors and actresses are listed at the top of the poster, possibly a less common way of placement.

Institution:

Eragon was produced by Davis Entertainment and was directed by stefen Fangmeier. ( also the director of other famous films such as saving private Ryan and Terminator 2) The film was the 31st highest grossing film in the United States.

audience:

This film's target audience would be a mix gender ( possibly more masculine) audience of ages between possibly 10-18, as it is a PG rating but does contain some violent scenes of death and maiming. this film will be enjoyed primarily by people interested in fantasy.

Representation:

The focal point is a young man standing directly centre of the poster, the glowing object drawing your attention to him. he is flanked by a woman and 3 men, suggesting it is a more masculine film. in the foreground you can clearly see the top half and wings of a dragon, emphasising the genre of the film and in the background, a sort of castle or mountain,  giving the onlookers and idea of the setting the film will be in.